After arriving in China, Bernd Kroell joined Volkswagen Group China in Beijing in 2013 as a Product Manager. His responsibilities included, among others, vehicle project management as well as product portfolio strategy. Bernd holds a Master degree from the University of Oxford and a Bachelor from Hobart and William Smith Colleges, NY.As COO, he is responsible for business management at Base and its subsidiary companies. In this role, he oversees the Accounting, Human Resources, Administration and Legal departments. Furthermore, he helps develop and execute Base’s corporate strategy.